Monday, August 10, 2009

ID Watchdog Names Daniel Mohan President and Chief Operating Officer

DENVER, CO – August 10, 2009. ID Watchdog, Inc. (TSX Venture: IDW), the most comprehensive consumer identity monitoring service available, announced today the promotion of Daniel Mohan to the position of President and Chief Operating Officer of the Company.

Mr. Mohan joined ID Watchdog in August of 2008 as Senior Vice President of Sales and Marketing, and has since led the Company to unprecedented growth. Under his leadership, ID Watchdog has established an effective multi-channel sales and marketing organization, increased its product portfolio, established strategic distribution and service relationships, and has enjoyed steady growth in both revenue and customer base.

In his new position, Mr. Mohan will lead ID Watchdog’s Sales, Marketing, Information Technology and Operations.

ID Watchdog CEO Daryl Yurek said, “Based on his proven leadership and outreach capabilities, I am 100% confident in Dan’s ability to bring ID Watchdog continued success in this new position. He has demonstrated enterprise and innovation during his tenure as Senior Vice President of Sales and Marketing, and I have no doubt that he will continue to initiate new growth opportunities and drive value for our shareholders.”

Prior to joining ID Watchdog, Mr. Mohan held business development, sales, and marketing positions in a variety of software companies, including DataCert, Inc., which provides legal software and services, Callidus Software (NASD: CALD), a provider of enterprise incentive management software, and Trilogy Software, an enterprise business software and services provider. A former US Air Force officer, MR. Mohan holds an MBA from The University of Pennsylvania’s Wharton School and a BS in Accounting from The Pennsylvania State University.

Mohan succeeds ID Watchdog’s former President, Justin Yurek, who will now assume the role of Senior Vice President of Investor Relations.

About ID Watchdog
Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Forward Looking Statement
This news release includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company’s filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward looking statements of management beliefs, opinions, projections, or other factors should they change.

Investor Relations Contact:
Felicia Morgan
ID Watchdog, Inc.
303-339-8099

InvestorRelations@idwatchdog.com
www.idwatchdog.com


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Thursday, August 6, 2009

ID Watchdog, Inc. Reports Significant Revenue Increases for Second Quarter 2009

DENVER, CO – August 6, 2009 – ID Watchdog, Inc. (TSX Venture: IDW), the most comprehensive consumer identity monitoring service available, reported a 59% increase for the second quarter 2009 compared with first quarter of 2009. All amounts are in US dollars. Revenue increased 75% and 58%, respectively, when comparing the quarter and the six months ended June 30, 2009 to the same periods in the previous year.

Revenue for the second quarter 2009 increased to $1.9 million compared to revenue of $1.1 million for the second quarter 2008. Revenue for the six months ended June 30, 2009 increased to $3.1 million compared to revenue of $2.0 million for six months ended June 30, 2008. The gross profit percentage remained constant at approximately 76% for both the 2009 quarter and six months periods.

During the second quarter 2009, $3.5 million of the Company’s convertible debenture holders converted their holdings into ordinary shares of the Company’s stock. At June 30, 2009, only $80,000 of the convertible debentures remains on the books. “This event strengthens the Company’s balance sheet”, said Daryl Yurek, CEO, “and we appreciate the confidence displayed by our debenture holders.

“Our significant revenue increases are attributable to our focus on the marketing initiatives we have implemented to support our suite of identity theft protection, detection, and resolution products and services,” said Daryl Yurek, CEO.

“We continue to see increased demand for our products, especially given that during economic downturns, crime rates historically rise and consumers want to feel better protected. ID Watchdog provides a robust and cost-effective solution to our customers.

In order to conserve operating cash, beginning in the second quarter of 2009, the Company has decreased its marketing expenses and reduced its general and administrative expenses. The Company plans to maintain its existing customers and decrease expenditures until we obtain additional financing.

The MD&A and the consolidated financial statements and the accompany notes are available on the Company's website at www.idwatchdog.com and the SEDAR website at www.sedar.com.

About ID Watchdog, Inc.
Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Contact:

Investor Relations:
Felicia Morgan
ID Watchdog, Inc.
303-339-8099
InvestorRelations@idwatchdog.com
www.idwatchdog.com

Cautionary Statement on Forward-looking Statements
This news release includes "forward-looking information" which addresses future events and conditions which are subject to various risks and uncertainties. Generally, the words "expect", "intend", "estimate", "will" and similar expressions identify forward-looking information. By their very nature, forward-looking information are subject to known and unknown risks and uncertainties that may cause the actual results to differ materially from those anticipated in such forward-looking statements, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking information are reasonable, no assurance can be given that actual results will be consistent with these forward-looking information. Important factors that could cause actual results to differ from these forward-looking information are disclosed in the Company’s filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward looking information of management beliefs, opinions, projections, or other factors should they change. Investors are cautioned not to place undue reliance on forward-looking information, which speak only as of the date they are made.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Monday, August 3, 2009

ID Watchdog Names Acxiom's Christin to Board of Directors

DENVER, CO – August 3, 2009. ID Watchdog, Inc. (TSX Venture: IDW), the most comprehensive consumer identity monitoring service available, announced today Timothy P. Christin will join its Board of Directors. Christin is senior vice president at Acxiom Corp. (Nasdaq: ACXM), a global leader in interactive marketing services.

A member of Acxiom’s senior executive team, Christin has responsibility for strategy, sales, product development, operations, and product management of Acxiom’s risk business. He has held this position since mid-2007 and has been with Acxiom since 2006.

Daryl Yurek, ID Watchdog CEO, said, “Our recently established partnership with Acxiom will allow ID Watchdog to provide our customers with unprecedented protection and data monitoring. Christin’s expertise in this area and his addition to our Board of Directors will only further strengthen ID Watchdog’s capabilities to provide the best product on the market.”

Prior to joining Acxiom, Christin held leadership positions at Reuters, Bowne & Company, Digex, and Exodus Communications. Most recently, he served as Executive Vice President of Worldwide Sales at Innodata Isogen in New York. Christin has vast experience with business leadership and creation and has a history of record revenue achievements.

Christin attended Marquette University, where he earned a B.S. in Marketing in 1993. He also spent part of his college career at the Loyola University Rome Center in Rome, Italy.

ID Watchdog executives developed its patent-pending identity theft monitoring technology in conjunction with consumer advocates, consumer protection agencies, law enforcement agencies, banks, privacy experts and technology professionals. ID Watchdog’s technology searches a broad range of data sources for signs of identity theft and provides immediate containment and resolution services, which differentiates it from competitors that package credit monitoring as identity theft protection.

About ID Watchdog
Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Forward Looking Statement
This news release includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company’s filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward looking statements of management beliefs, opinions, projections, or other factors should they change.

Investor Relations Contact:
Felicia Morgan
ID Watchdog, Inc.
303-339-8099

InvestorRelations@idwatchdog.com
www.idwatchdog.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.