ID Watchdog Names Acxiom's Christin to Board of Directors

DENVER, CO – August 3, 2009. ID Watchdog, Inc. (TSX Venture: IDW), the most comprehensive consumer identity monitoring service available, announced today Timothy P. Christin will join its Board of Directors. Christin is senior vice president at Acxiom Corp. (Nasdaq: ACXM), a global leader in interactive marketing services.

A member of Acxiom’s senior executive team, Christin has responsibility for strategy, sales, product development, operations, and product management of Acxiom’s risk business. He has held this position since mid-2007 and has been with Acxiom since 2006.

Daryl Yurek, ID Watchdog CEO, said, “Our recently established partnership with Acxiom will allow ID Watchdog to provide our customers with unprecedented protection and data monitoring. Christin’s expertise in this area and his addition to our Board of Directors will only further strengthen ID Watchdog’s capabilities to provide the best product on the market.”

Prior to joining Acxiom, Christin held leadership positions at Reuters, Bowne & Company, Digex, and Exodus Communications. Most recently, he served as Executive Vice President of Worldwide Sales at Innodata Isogen in New York. Christin has vast experience with business leadership and creation and has a history of record revenue achievements.

Christin attended Marquette University, where he earned a B.S. in Marketing in 1993. He also spent part of his college career at the Loyola University Rome Center in Rome, Italy.

ID Watchdog executives developed its patent-pending identity theft monitoring technology in conjunction with consumer advocates, consumer protection agencies, law enforcement agencies, banks, privacy experts and technology professionals. ID Watchdog’s technology searches a broad range of data sources for signs of identity theft and provides immediate containment and resolution services, which differentiates it from competitors that package credit monitoring as identity theft protection.

About ID Watchdog
Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Forward Looking Statement
This news release includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company’s filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward looking statements of management beliefs, opinions, projections, or other factors should they change.

Investor Relations Contact:
Felicia Morgan
ID Watchdog, Inc.
303-339-8099
InvestorRelations@idwatchdog.com
www.idwatchdog.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.