ID Watchdog Announces Exclusive Data Alliance Agreement with Acxiom

DENVER, CO – July 15, 2009 - ID Watchdog, Inc. (TSX-V: IDW) today announced the signing of a Data Alliance Agreement with Acxiom^® Corporation (Nasdaq: ACXM) under which ID Watchdog will develop an exclusive offering of consumer identity theft and information products based on Acxiom’s data assets.

“Acxiom’s reputation in the data world is second to none, and we are excited to help them leverage their core databases within the business-to-consumer market,” said Justin Yurek, ID Watchdog’s president. “This expansion of data will substantially improve the ID Watchdog experience for our existing and potential customers, as our product is continually evolving to provide the best identity theft protection available.”

“ID Watchdog and Acxiom share the same vision with regard to the future of consumer data,” said Tim Christin, senior vice president of Acxiom’s Risk Mitigation group. “The partnership is a natural fit, and we couldn’t hope for a better collaborator as we jointly develop new and exciting offerings. Together we will help protect consumers from fraud by verifying their identity using information only they would know. We will also help consumers take a more active role in providing accurate background checks to potential employers.”

Incorporation of Acxiom Risk Mitigation solutions into ID Watchdog’s core consumer-facing identity theft solutions will take effect at the beginning of Q3 in calendar year 2009.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About ID Watchdog

Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Forward-Looking Statement

This news release includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company’s filings with Canadian regulators at www.sedar.com

Investor Relations Contact:

Felicia Morgan
ID Watchdog, Inc.
303-339-8099
InvestorRelations@idwatchdog.com
www.idwatchdog.com

Carol Cassil
Acxiom Corporation
501-252-8854
Carol.cassil@acxiom.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.