Wednesday, March 18, 2009

ID Watchdog Praises Consumer Federation of America Report on Identity Theft Protection Services

DENVER, CO – March 18, 2009. ID Watchdog President Justin Yurek today praised the first-ever survey and comprehensive report of the identity theft protection and services industry issued report issued today by the Consumer Federation of America (CFA).

ID Watchdog President Justin Yurek said, "ID Watchdog welcomes the CFA’s landmark report on Identity Theft services companies, and expects it to guide the sector's evolution from this point forward. This is important, groundbreaking research that is an essential read for consumers and for the industry it covers. With this well-researched report, the CFA has done a tremendous service to consumers, regulators and ID theft service companies. Its analysis of some of this young industry’s troubling shortcomings is spot on. We particularly welcome its call for industry best practices and closer oversight by the FTC and State AGs. The CFA report itself represents an important step in that direction because this report identifies the elements of what the best practices should be.”

After surveying 16 companies, the CFA report specifically mentioned ID Watchdog, citing positive aspects of the company’s services.

The CFA report states: "We were most impressed by ID Watchdog and…they make clear that their main emphasis is on resolving consumers’ problems if they are victims. They don’t offer insurance, which is of little value, and they also offer help for pre-existing identity theft problems under certain circumstances."

For the full report, click http://www.consumerfed.org/pdfs/ID_THEFT_REPORT.pdf

To learn more about the Consumer Federation of America please visit: http://www.consumerfed.org/

About ID Watchdog

Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Forward-Looking Statement

This news release includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company’s filings with Canadian regulators at www.sedar.com

Investor Relations Contact:
Felicia Morgan
ID Watchdog, Inc.
303-339-8099

InvestorRelations@idwatchdog.com
www.idwatchdog.com

Rachel Colgate
The Investor Relations Group
212-825-3210
RColgate@investorrelationsgroup.com

Public Relations Contact:
Susan Morgenbesser
The Investor Relations Group
212-825-3210
smorgenbesser@investorrelationsgroup.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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