Tuesday, March 31, 2009

ID Watchdog Announces Data Supplier Partnership with Acxiom

ID Watchdog Announces Data Supplier Partnership with Acxiom

DENVER, CO – March 31, 2009.

ID Watchdog, Inc. (TSX Venture: IDW), today announced a formal data supplier relationship with Acxiom® Corporation (NASDAQ: ACXM). Developing and maintaining some of the largest, most sophisticated, current, and secure business intelligence and marketing databases in the world, Acxiom is a recognized global leader in interactive marketing services, risk management, fraud protection, and consumer privacy.

The only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft, ID Watchdog scans thousands of public and private databases each month on behalf of its customers, searching for the earliest indications of possible identity theft. Acxiom’s unique data assets will help extend the reach, accuracy, and effectiveness of ID Watchdog’s identity theft monitoring products, ultimately providing increased protection to consumers.

“ID Watchdog is enthusiastic about the opportunity to partner with Acxiom, and the potential of their advanced, information-based risk management solutions to deliver even greater value to our customers,” said Justin Yurek, ID Watchdog’s President. “With unmatched data breadth, depth, reliability, and accuracy, we believe our relationship with Acxiom will allow us to extend our leadership position in the development of disruptive, category-defining identity theft protection, detection, and resolution services.”

“ID Watchdog is in the vanguard of organizations helping consumers actively participate in the control and protection of their personal information,” said Tim Christin, senior vice president of Acxiom’s Risk Mitigation group. “Acxiom’s comprehensive data assets will help ID Watchdog protect consumers from the fastest growing crime in America.”

Incorporation of Acxiom Risk Mitigation solutions into ID Watchdog’s core consumer-facing identity theft solutions will take effect at the beginning of Q2 2009.

About Acxiom
A global leader in interactive marketing services, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific

About ID Watchdog
Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Forward-Looking Statement
This news release includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company’s control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company’s filings with Canadian regulators at www.sedar.com

Investor Relations Contact:
Felicia Morgan
ID Watchdog, Inc.

Rachel Colgate
The Investor Relations Group

Public Relations Contact
Susan Morgenbesser
The Investor Relations Group

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


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