Thursday, January 29, 2009

ID Watchdog Joins Identity Theft Prevention and Identity Management Standards Panel (IDSP); Contributes to Identity Security Standards Development

Denver, COLO., January 29, 2009 – ID Watchdog, (TSX Venture: IDW), which provides the most comprehensive consumer identity monitoring service available, has joined the Identity Theft Prevention and Identity Management Standards Panel (IDSP), an initiative through the American National Standards Institute (ANSI), to contribute to a standards-based approach to the protection of personally identifiable information (PII) and fair information handling.

The IDSP is a cross-sector coordinating body whose objective is to facilitate the timely development, promulgation and use of voluntary consensus standards and guidelines that will equip and assist the private sector, government and consumers in minimizing the scope and scale of identity theft and fraud.

Consumer identity security services have emerged as an important industry within the last several years. ID Watchdog executives have worked with consumer advocates and protection agencies, law enforcement, banks, privacy experts, and technology professionals to develop the company’s patent-pending identity theft monitoring technology. The company searches a broad range of data sources for early signs of identity theft and provides immediate containment and resolution services in case of an alert, which differentiates it from the wide field of competitors who package credit monitoring as identity theft protection.

“As the scope of personally identifiable information vulnerabilities increases, it’s imperative that industry stakeholders work together to develop cooperative solutions. IDSP is an important initiative to bring together different perspectives on the problem of data security and identity theft, and we’re pleased to welcome IDW to contribute to the efforts,” said Jim McCabe, Director of IDSP. In regard to IDW’s participation, Madison Ayer, VP of Strategy and Policy for ID Watchdog, added: “IDW has a unique consumer perspective on the early stages of identity theft and the true damages that consumers experience through the corruption of their consumer reports; the company’s contributions will help to advance the work of the IDSP.”

Through its participation in the IDSP, ID Watchdog is a member of ANSI. The company is also an active member of other organizations such as the International Association of Privacy Professionals (IAPP), and the Better Business Bureau (BBB).


For more information contact:

Felicia Morgan
ID Watchdog, Inc.
303-339-8099
InvestorRelations@idwatchdog.com
www.idwatchdog.com

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